Instagram is a social networking app made for sharing photos and videos from a smartphone.
Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.
nstagram is a mature, full-fledged social network that uses hashtags to organize and categorize its vast collection of image and video content.
Failure to use hashtags renders Instagram content virtually private. On the other hand, using the right hashtags helps put your content in front of people searching for keywords and phrases associated with your brand or business.
Social media marketers can take advantage of hashtags to increase their reach as long as they choose hashtags carefully and don’t overuse them.
Before we get to the list, it’s important to note two things. First, the use of Instagram filters, like just about anything in the art of photography, is incredibly subjective. Second, there are no hard and fast rules. Sometimes, a filter works with an image you wouldn’t expect it to. Don’t limit yourself to these suggestions.
Instagram’s direct response ads have now been available for more than a year, and so far they’ve seen pretty good response, with most advertisers reporting comparative performance to Facebook ads – and some seeing extraordinary results. In that time, Instagram’s also been examining what’s working and what’s not, and has made various refinements to how their ads work.
One of those changes came in June, when the platform released an enhanced call to action button which extends across the full width of the ad with the call to action text appearing on the left hand side.
This is a big one, and it’ll make a big difference!
Color plays a huge role in your images, and when you have the same colors repeated it will bring each post together through that common element.
So what you need to do is choose a color palette that you think helps portray the feeling and personality of your account!
Use similar settings when editing
If you aren’t using a filter, just make sure you use the same editing settings on each of your photos.
So use the same amount of contrast, change it to the same temperature, add the same level of sharpness. All of it. If you’re taking photos in similar lighting, then your setting should remain the same to keep them looking consistent.
Don’t post one photo with super crazy contrast, and then one with none. It won’t look cohesive.
Good Instagram bios
Using visual media platforms such as Instagram or Pinterest make it much easier to convey your message and engage users with captivating content that reflect your company or values. But aside from capturing great photos, you still need to ensure your community understands what you’re all about – and do so in under one second!
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